Google AdSense is when you place Ads on your website, and when a visitor from your website clicks on an ads, Google pays you certain amount of what the advertiser pays them.
For information, I am showing you my AdSense account. Don’t think that my estimated earnings are very low. Confirm yourself that you can earn by displaying ads on your website or blog. Screenshot below is from a very first day when my blog was eligible to earn from a Google AdSense.
Different ways for measuring the performance in Google AdSense:
1. Cost per Click (CPC)
This paid every time when somebody clicks an ad on your page. But you can’t click your own ads-Google will see this, and shut you down. The advertisers set the price for these ads, and they can vary greatly. Here, ads may generate a little amount despite an advertisers spending a lot on per click basis.
2. Click-Through Rate (CTR)
This depends on how many people have visited your site compared to how many of them actually clicked on an ad. In this case, getting more traffic to your site really makes a difference.
3. Revenue per 1000 impressions (RPM)
This is an estimate of how much you might receive if you have 1000 impression (Page views).For example, if you made $1 for 100 impressions, your RPM would be $10. i.e. 1000/100=10. There is no guarantee, you’ll make that but it will help you to check the performance of your site.
Google AdSense payment method:
Google pays you monthly either in direct deposit or check. But Google will not issue a payment until your earning meets a threshold amount i.e $100. If you’re earning less than $100 in a month than you won’t be paid in that particular month instead your earning will be roll over and added to next month.
You can always check your current earning, balance amount, what ads is generating the most clicks and more… from your Google AdSense account.